Asics is a Japanese sports and fashion brand founded in 1949 by Kihachiro Onitsuka. The brand is known for its high-quality athletic wear, including shoes, clothing, and accessories. Asics has gained a following among athletes and fashion enthusiasts. The brand's name is derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body."